DCHP-3

Molson muscle

DCHP-2 (Jun 2016)

Spelling variants:
Molson Muscle, Molson-muscle, Molson's muscle

n. — informal, jocular

a beer belly.

Type: 1. Origin — Molson muscle is a fringe expression, most often used humorously in spoken registers or informal styles (see the 1967 quotation, from a student newspaper). It is occasionally used in print for stylistic effects (see, e.g., the 2012 quotation). This colloquialism makes a reference to the Canadian beer company Molson (now Molson Coors Canada), the oldest North American brewer, which was founded in 1786 in Montreal (see Molson Coors Canada reference). The term is nearly exclusive to Canada (see Chart 1).
See also COD-2, which labels the term "Cdn slang", OED-3, which lists the term as "Canad. colloq.".

Quotations

1967
Intramurals give you a chance to relax between studying bouts, a chance to win a trophy, meet new friends, and even take off some of that Molson Muscle.
1980
WHAT TO DO when the Molson muscle gets completely out of hand and the sedentary lifestyle leaves one puffing after a single flight of stairs?
1986
A belly laugh from Hawkins is still an action that deserves attention. He's lopped 40 pounds from his Molson muscle, but he still suffers from the girth of the blues.
1989
We all knew. Your belly, your Molson's muscle, was a battery, a place where you stored power and energy. Come the fourth-quarter, flat-bellied halfbacks and wide receivers were running on empty.
2003
Having harped on the virtues of a balanced workout, I admit I've been a hypocrite. Until very recently -- when I've noticed the six-pack of my twenties slowly morphing into a Molson-muscle -- I paid little attention to the cardio equipment in the gym.
2007
Dreaming of past glories and determined to lose their Molson Muscle, middle-aged men often throw their 45-year-old bodies into the last exercise routine they followed -- with dire results, says Dr. Doug Clement, a two-time Olympian, Olympic coach and pioneer in Canadian sports medicine.
2012
Restricting consumption of alcohol to private areas is in keeping with the university mandate to graduate well-educated, responsible, healthy contributors to society. Besides, those 15 pounds of Molson muscle are just as easily absorbed inside a dorm room as they are along a crowded, noisy hallway.
2015
Indeed, there were no Labatt Fat or Molson Muscle jokes here, nor was there a horde of beer-bellied consumers into quantity more than quality.

References

Images

Chart 1: Internet Domain Search, 8 Apr. 2016

Chart 1: Internet Domain Search, 8 Apr. 2016